Led by a veteran web developer, a group of California foodservice executives have launched an e-commerce business-to-business Web solution for the foodservice industry's $384 billion marketplace. FSbuy.com is a comprehensive website that unites buyers and sellers of foodservice products, equipment and services.

FSbuy.com officially launched its site this week, following a second round of funding. Tim Carda, formerly a chief executive officer of several California hospitals, is acting chief executive officer of FSbuy.com. Mr. Carda, one of the co-founders of medibuy.com, a two year-old leader in the medical supply business, is one of the founders of FSbuy.com, Greentrac.com, Physiciansite.com and is involved in building Kawamacommerce.com in the education vertical.

FSbuy.com is a "buyer centric and vendor neutral" e-commerce solution for the foodservice industry. It is the first of its kind uniting foodservice professionals with distributors, dealers and manufacturers through a single industry-specific website offering the "complete package" from food/paper, beverage products, equipment, smallwares/tabletop, janitorial, office supplies to consultants, and service providers. This is a single-point-of-entry system for pre-qualified buyers and vendors to access industry information and current news events as well as a one-stop shopping tool for daily procurement, bidding, auctioning/reselling, budgeting, and real-time reporting.

FSbuy.com's "buyer centric and vendor neutral" concept has become a reality with launch of its website. For the first time, buyers have real-time access to information on what and how much they are spending on supplies, equipment and products in order to make value-related purchasing decisions. The website is driven by the buyers and does not align itself with any individual vendor.

"The foodservice industry currently finds itself in the same predicament healthcare was in couple of years ago -- how to find a comprehensive website where buyers and sellers have the capability to utilize real-time technology," said Carda. "Not only are we now capable of giving foodservice professionals access to this technology, but have created a 'true' e-commerce solution for the foodservice business-to-business model."

FSbuy.com took only two months to launch its comprehensive worldwide services for dealers, distributors, manufacturers, consultants and service providers. This proven proprietary technology offers electronic request for proposals (eRFP), eAuction and eReporting.

eRFP allows buyers to submit an online electronic request for proposal, which FSbuy.com forwards automatically to all registered pre-qualified vendors within their assigned category who then reply with a proposal. The eAuction forum is an online auction site for buying and selling depreciated equipment, excess inventory, and refurbished, slow-moving or discontinued items. Real-time purchasing information such as order, billing, shipping and special requests, will be provided to registered buyers and sellers through eReporting allowing them to negotiate better discounts and establish better pricing.

Foodservice websites are spreading like wildfire and most claim to be an e-commerce solution for business transactions. However, what separates the website from others is that it offers a "complete package" of online services and has created a "buyer centric, vendor neutral" environment for its members. Complimenting the management team are foodservice veterans committed to customizing the website in order to meet the demands of its members.

"Most websites specialize in one or more segments of the foodservice industry such as food, equipment, supplies or simple web content," said industry veteran Daniel Barron, co-founder and executive vice president of FSbuy.com. "We, at FSbuy.com, know it is impossible to be all things to all people in the foodservice space, however we are committed to continuous improvement, innovation, and mutual satisfaction through the alignment of our web-based applications with the voice of the industry."

Prior to the creation of FSbuy.com, Barron, who has over 18 years of start-up, turn-around and consulting experience for several major restaurant chains in the U.S., served as principal partner in developing a multimillion-dollar company that centrally processed and distributed fresh juice products throughout England.

Through a secured website, buyers have access to a worldwide community of vendors. Vendors are provided with sales-leads without having to increase their sales force or cost. The services being offered will improve order accuracy rates, provide real-time electronic audit trails, and ultimately result in lower prices, higher productivity, and reduced labor.

For more information or to register with the company, please contact Susana Blackmer, www.fsbuy.com, at 714-491-1112 or toll free at 888-895-9292.