British supermarket giant Tesco have today announced a 12.7% rise in Q3 sales this year, driven by a strong performance in the core UK outlets and the chain's increasing focus on non-food items.

In its recent trading statement, the group explained that like-for-like sales in the same period rose by 5.1% and "we continue to see deflation in the core chain, driven by significant price reductions." International sales grew 49% during Q3, accelerated by trading in central Europe and Asia, where 29 new hypermarkets were opened this year.

Tesco admits it is confident of continued success upon entering Q4, but is being realistic, appreciating that "last year saw a particularly strong Christmas period boosted by Millennium celebrations."