Dairy alternative maker Galaxy Nutritional Foods has announced that Hilary Taube is to join the company as director of marketing.

 

"We are delighted to welcome Hilary to our management team," said Galaxy CEO Mike Broll. "Hilary will focus upon the execution of Galaxy's marketing strategy involving field sales, brokers and consumers, by providing crucial information and tools to develop and grow our business. This will include the collection, analysis and dissemination of consumer and market-specific data in order to strengthen brand positioning to build market share in key areas."

 

Previously, Taube was product manager in the kitchen division at The Holmes Group where she was involved with such brands as the Seal-a-Meal Vacuum Food Storage System. She managed a variety of new product development projects for brand re-launch and spearheaded packaging, sales collateral and marketing activities related to the repositioning of key brands.