Ginsters has introduced a meat snacking range

Ginsters has introduced a meat snacking range

Ginsters, a division of UK food group Samworth Brothers, has launched its first meat snacking line in the country.

The Ginsters Meat Club range will hit UK supermarket shelves in March. It will comprise four products including BBQ Chicken skewers, Tandoori Chicken skewers, BBQ Chicken chunks and Tandoori Chicken chunks.

"Meat snacking is an increasingly profitable sector in convenience, and there's a big opportunity for retailers to attract new customers and drive incremental sales by stocking the new Ginsters Meat Club range. The products have researched really well with our consumers and are seen as a perfect fit with the existing products in the Ginsters range," a spokesperson for Ginsters said.

The RRP for the Ginsters Meat Club Chunks is GBP1.59 (US$2.45) and for the Ginsters Meat Club Skewers is GBP1.89.

Show the press release

Ginsters, the UK’s number one savoury pastry and leading sandwich brand,[1] is expanding its portfolio with the launch of Ginsters Meat Club, its first ever meat snacking range. Comprising 100% British chicken breast, the new SKUs will launch into all channels in the impulse sector on March 4th 2015, propelling Ginsters well-known quality credentials into the growing meat snacking sector.

The launch will be supported by an extensive six figure marketing campaign, which will reach 10 million consumers over four weeks. As well as ATL activity, a full range of POS, shopper marketing initiatives and social media will drive awareness and trial.

Growing 10% year on year, the meat snacking sector is currently worth £108million[2], and Ginsters has identified an opportunity to tap into this growth and give retailers a new profit stream with a quality offering aimed primarily at adults looking for convenient and healthier snacking solutions. The new 100% British chicken breast snacks are available in cases of 12, as 60g grab bags and 55g skewers, in either BBQ Chicken or Tandoori Chicken – the most popular flavours in meat snacking - with an RRP of £1.89 for the skewers and £1.59 for the bags with a trial price of £1.59 and £1.29.

Linda Evans, Sales & Marketing Director comments: “At Ginsters, we pride ourselves on using only the very best quality ingredients, and our new 100% British Chicken Meat Snacks reflect our focus on quality.”

“Meat snacking is an increasingly profitable sector in convenience, and there’s a big opportunity for retailers to attract new customers and drive incremental sales by stocking the new Ginsters Meat Club range. The products have researched really well with our consumers and are seen as a perfect fit with the existing products in the Ginsters range.”

Original source: Samworth Bros.