MarketResearch.com, a premier business intelligence marketplace serving the Fortune 1000, announced today the findings of a recent study "The U.S. Candy And Gum Market," by Kalorama Information. According to the study, projected retail sales of candy and gum will grow at a rate of 4.6-4.8% annually, reaching $27 billion by 2004. In 1999, chocolate accounted for nearly 55% of retail candy sales -- up one point in share since 1995. For this same time frame, non-chocolate candies have risen more than one share point to 36%, while gum fell almost three share points to 9%.Candy has long been viewed as "junk food" which also promotes tooth decay. Marketers are looking at various ways to overcome that perception. "Consumers are being educated through individual marketers working to improve candy's health image," said Claire Madden, VP Marketing at MarketResearch.com. "For example, some manufacturers claim that Tannins found in chocolate may actually help prevent tooth decay and the principal saturated fat found in chocolate may reduce triglycerides, a predecessor to bad cholesterol."Changes in consumer lifestyles have affected eating patterns. Time constraints are forcing consumers to choose foods requiring little or no preparation time. Eating three square meals a day has gone by the wayside and eating smaller meals and snacking has become the norm. As this informal approach to eating continues, smart marketers will look at new and innovative ways to market their product. Candies low in fat and fortified with added ingredients may enhance sales as baby boomers mature and focus more on health matters.
USA: Giving in to Your Sweet Tooth May Actually Be Good for You
Get full access to all content, just $1 for 30 days

just-food gives you the widest food market coverage.
But only paid just-food members have full, unlimited access to all our exclusive content - including 21 years of archives.
Try just-food for 30 days and get the research report; ‘Is sugar the next tobacco’ for free!
Dean Best, editor of just-food
Do you get our newsletters? If yes, log in to your account to access your FREE READS. Don't know your password? That's cool - you can reset it here.
Most Popular
Insights
- The UK snack-bar market during Covid-19
- Where is UK snack-bar market headed?
- China becomes Nestle's problem child
- Will Danone 2021 predictions placate critics?
- The fermentation flurry in plant-based meat
News
- Danone makes change at top amid investor pressure
- 'Pressure mounts over Danone executive selections'
- Danone moves to sell stake in Chinese dairy firm
- US investment firm Artisan renews Danone attack
- Maple Leaf takes action on plant-based brands
Market research
- Meal Kits (Prepared Meals) Market in the United Kingdom - Outlook to 2023: Market Size, Growth and Forecast Analytics
- Bangladesh In-depth PEST Insights
- Condiment Sauces (Seasonings, Dressings & Sauces) Market in Germany - Outlook to 2023: Market Size, Growth and Forecast Analytics
- Soups in the United States
- Greece In-depth PESTLE Insights
Oops! This article is copy protected.
Why can’t I copy the text on this page?
The ability to copy articles is specially reserved for people who are part of a group membership.
How do I become a group member?
To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..
