Montreal based Glutino.com, a North American leader in production and distribution of gluten-free food and dietary products, today launched its new e-commerce website. The site, www.glutino.com, features easy online shopping for gluten-free products for Celiacs, individuals with Autism, and low-protein products for those with renal diseases and Phenylketonuria (P.K.U.).

With this new user friendly site, gone are the previous difficulties Celiacs had in obtaining fresh, frozen, or packaged gluten-free foods online. Glutino.com has been manufacturing its own line of gluten-free breads, bagels, cakes, and pizzas for over 17 years.

Celiac Disease is a chronic gastrointestinal disorder in which the absorptive surface of the small intestine is damaged by a substance called gluten. As a result, the body cannot absorb essential nutrients including protein, fat, carbohydrates, vitamins, and minerals, which are necessary for good health. Gluten is a protein substance found in wheat, rye, oats, and barley products.

One of the world's leading celiac researchers, Dr. Markku Maki, believes celiac disease is far more common than anyone thought, affecting one in every 100 people. This ratio has generally been estimated at 1 in 200 in recent years, but is on the rise. Celiac disease cannot be outgrown, nor is there a known cure for the illness. It can, however, be effectively treated by a strict adherence to a gluten-free diet.

The top European gluten-free and low-protein brands of pastas, cookies, crackers, from Dr. Schar, Bi-Aglut, Glutafin, and Aproten, extend the range of over 200 food products offered by Glutino.com. Other stand-out features of the Glutino.com site include the business-to-business section where retail stores can buy directly off the site, a message-board where Celiacs can interact online, and a Recipe Network where customers can exchange and post recipes.

Steven J. Singer, President, and David Miller, Esq., Executive Vice-President, are committed to bringing the company into the new millennium with improved customer support, new packaging design, and broader product lines.

"We intend to provide our customers with a complete range of great tasting gluten-free products and superior service, enabling them to enjoy a lifestyle as complete and tasty as those not on a gluten-free diet," states Steven J. Singer.

David Miller's implementation of new operation controls and back-end support systems will bring products to the customers faster and fresher.

"Supporting our customers' special food needs is the lifeblood of our company, and we intend to be the best at it in North America," says David Miller.

Glutino products can also be found throughout North America in health food stores and some larger chains. The company has also been in recent discussions with large Canadian and American supermarkets chains.

In addition to this new website, customers can reach Glutino.com, toll-free at 1-800-363-DIET (3438), via fax at 450-629-4781, or mail at 1118 Berlier St., Laval, Quebec, H7L 3R9.