Robertson's jam is ditching "Golly" after nearly a century, leaving aficionados scrambling for the last of the enamel pin badges depicting the mascot in different poses and uniforms. The jam maker, which has used the motif since the son of the company's founder introduced it as "Golliwog" in 1910, weathered the storms of political-correctness during the 1980s and 1990s astonishingly well.