Gomez, the Internet quality measurement firm, today launched its UK Internet Supermarket Scorecard. The scorecard is based on Gomez's research on e-grocery sites in the United Kingdom, which examined areas such as customer adoption and successful integration of click-and-mortar e-tailing strategies.

The Internet Supermarket Scorecard represents the best of current e-grocery services available in the UK. Of the 6 online supermarket firms that met Gomez's minimum criteria, Tesco topped the scorecard followed by Sainsbury's and Foodferry.com. The highest rated sites offered the most robust online capabilities, widest product selection, and home delivery. Gomez scorecards are designed to give consumers the confidence to transact online and also help e-businesses develop stronger customer relationships. The Internet Supermarket Scorecard can be found at www.uk.gomez.com

"Many large UK supermarkets have turned to the Internet to deliver more value to their existing customer base and to ring up incremental sales from Internet-hungry shoppers whose current grocer doesn't offer an online solution", says Matt Stamski, senior retail analyst for Gomez. "While there are only 6 players on this Scorecard, the competition is fierce, as is proven by the sophisticated efforts of the supermarkets compared to other e-tailing channels."

The Scorecard examines each site through the same lens and breaks down the online experience into distinct categories, such as Ease Of Use, Relationship Services and Onsite Resources. Shoppers and professionals can sort the rankings based upon these categories to help them find the sites best equipped to suit their needs. In the wake of recently reinitiated price wars, sites that deliver the greatest convenience and value for money both online and offline will win out.

More information on the Internet Supermarket Scorecard Tesco topped the scorecard in the following categories; best Overall supermarket, Customer Confidence and Onsite Resources. Foodferry.com was rated as the best site for Ease of Use and Sainsbury's was nominated as the site that provided comprehensive Relationship Services.

About Gomez

Gomez is the leading provider of e-commerce customer experience measurement, benchmarking, and customer acquisition services to help firms build successful e-businesses and guide consumers in transacting online.

Our services:
GomezPro provides firms with e-commerce customer experience measurement tools, analysis, and advanced data services to help them build successful e-businesses by understanding and utilizing e-commerce best practices.

GomezNetworks provides companies with real time site performance measurement and diagnosis/analysis. Gomez performance measurement technology and tools enable companies to optimize customer experience and improve service performance.

Gomez.com provides consumers with Scorecard rankings and content and tools that enable consumers to navigate and transact on-line with confidence.