Zen Continental and GoReefers International have agreed to develop dedicated logistics for refrigerated produce, exported from, as well as imported to, China. This new venture is named GoReefers China. The impressive potential of the local perishable industry as well as a growing market for reefer produce into China has inspired the launch of GoReefers China. The complementary capacities found within both organisations, now put together, will benefit traders with tailor-made and focused logistics services.