The US Agriculture Secretary Mike Johanns and food industry representatives from the Grocery Manufacturers / Food Producers Association (GMA/FPA) and the Food Marketing Institute (FMI) will join forces on Thursday (11 January) to announce a cooperative initiative designed to improve the nation's diet.

Food manufacturers and retailers represented by the GMA/FPA and FMI will launch a national campaign to promote the federal government's dietary advice. The in-store promotions aim to encourage consumers to allow US Dietary Guidelines and MyPyramid advice to inform their purchasing decisions.

The 'Take a Peak' campaign will see food manufacturers and retailers unite in order to bring the government's advice from the Internet into the shopping isle.