UK producer of organic chocolate Green & Black has unveiled its first advertising campaign this week, with the strapline: "Ah, that's what chocolate's supposed to taste like." The company claims that the majority of chocolate lovers in the UK are eating a combination of sugar, vegetable fat and cocoa solids, or in other words so-called milk chocolate. Green & Black's claims a higher level of cocoa solids and milk is necessary to create chocolate worthy of its name.