Spanish biscuits-to-pasta company Grupo Siro has promoted Victoriano Romeral to the position of director general.

Romeral, who joined Siro in 1993, replaces Cesar Otero, who became Siro director general in 2011.

Siro sells products including biscuits, bread, pasta and cereals. In 2013, it generated turnover of EUR565m, up from EUR544m in 2012. As well as production plants across Spain, it has offices in Portugal, the UK and the US.