The launch of the products will be supported by a GBP1.2m campaign over the Christmas period

The launch of the products will be supported by a GBP1.2m campaign over the Christmas period

Noble Foods' UK desserts brand Gu has launched a range of "festive" sweets in time for the Christmas period.

The Gü Chocolate Bauble range includes two variants including Gü Splendidly Sumptuous Cherry & Chocolate Bauble and Gü Gloriously Glam Raspberry & Chocolate Bauble.

The launch will be supported by a GBP1.2m campaign over the Christmas period, the company said. The activity will include national TV advertising, NPD, digital, PR and experiential.

"Christmas is a critical occasion for the brand and whilst our awareness is high, we are keen to attract consumers who have not yet tried our products," Joseph Liu, senior brand manager at Gü Puds said.

In addition, the company has also developed a range of individual puddings, including Gü Fantastically Festive Cherry & Vanilla Cheesecake and Gü Deeply Decadent Raspberry & Vanilla Cheesecake Baubles.

The Gü Splendidly Sumptuous Cherry & Chocolate Bauble, which serves 8-10 people will be available at Sainsbury's from mid-December. Gü Gloriously Glam Raspberry & Chocolate Bauble, which also serves 8-10 will be available at Waitrose from mid-December. Both products have an RRP of GBP15.

Gü Fantastically Festive Cherry & Vanilla Cheesecake Baubles are available in a pack of six (120g each) will be available at Waitrose from mid-December. Gü Deeply Decadent Raspberry & Vanilla Cheesecake Baubles are available in a pack of six (120g each) at Tesco from mid-December. Both products will be available for GBP12.