Daily Harvest was set up in 2015

Daily Harvest was set up in 2015

Daily Harvest, a US subscription business supplying frozen foods direct to consumers in the country, has announced a round of investment in the company - including from movie star Gwyneth Paltrow and female tennis champ Serena Williams.

Paltrow and Williams join an investment round that includes Collaborative Fund, WME Ventures, 14W and Rubicon Venture Capital, as well as angel investors including Nick Brown, Natalie Massenet, and Carter Reum.

Daily Harvest, set up in 2015, claims to be "one of the fastest-growing companies" in the direct-to-consumer food channel. It delivers frozen, single-serving, organic smoothies, soups, overnight oats and chia puddings.

"Serena and Gwyneth immediately understood our mission to provide convenient foods without nutritional compromise, and their passion for what we are building will make them instrumental members of our investment team," Daily Harvest founder and CEO Rachel Drori said. "As we continue to grow the Daily Harvest brand, partnering with like-minded investors furthers our mission to redefine the frozen food category. We're excited to educate and inspire Americans across the country to incorporate healthier foods into their busy lives."

Paltrow said Daily Harvest's business "really resonated with me", adding: "Frozen food gets a bad reputation but it's actually a very practical way to consume nutrient-dense foods. Most people don't have access to farm fresh produce year-round and often times the produce available in the grocery store was picked before peak ripeness and then traveled a far distance to the store while its nutrients degraded. Farm-frozen produce is picked at its nutritional peak, retains more nutrients and its more readily available to everyone."

Williams said: "I invest in businesses that operate with sincerity and integrity and deliver a pure and uncompromised product. Daily Harvest reflects this strategy through both the team of employees and investors Rachel has developed, as well as delicious, healthy and convenient food."