The European Commission is mulling the imposition of a stricter regulatory framework for health claims on food products, much to the consternation of British food manufacturers. The debate over health claims on food products has centred on the divide between notions of pre- or post-market regulation. Currently in the UK, there is no official regulatory buffer zone that scrutinises health claims before products reach the market; it is up to consumers, advertising agencies and trading standards officials to police products already on the shelves and prosecute if claims are found to be misleading.