The European sports nutrition market is booming. It is expected to grow at a compound annual growth rate of 7.5% from US$500m in 2002 to reach $876.52m by 2009, shows new analysis from Frost &Sullivan. Today's consumers are well aware of the relationship between health, diet and fitness and an improved lifestyle, the analysis shows. In Europe there has been an increase in people participating in exercise, and healthy food is now recognised as a priority in most people's lives.