According to consumer surveys conducted by AC Nielsen, increased sales of healthy foods in Israel have seen a concurrent decline in sales of unhealthy groceries

Israelis made healthier grocery purchases in 2006, AC Nielsen said, with granola purchases increasing by 23% and fruit-flavoured yogurt and breakfast cereal sales rising 15%.

The rise in healthier foods saw a parallel decline in unhealthy grocery consumption. Ice cream, burekas and cookie sales declined by about 2%. Chocolate, cake and wafer consumption dropped by approximately 7%, and Israelis purchased 13% fewer frozen pizzas in 2006, according to the survey.