HJ Heinz Company presented a variety of new lifestyle-oritented products at the 2006 American Dietetic Association Food & Nutrition Conference & Expo, held in Honolulu.
 
"Consumers are more health and lifestyle conscious than ever, especially about matters of the heart. As food industry experts, it is our responsibility to help consumers meet their individual lifestyle and wellness goals with foods that are full of heart-smart attributes, like the antioxidant lycopene, and low in certain added ingredients, like sugar and salt, without sacrificing taste," said Heinz director of global nutrition, Ida Laquatra.

At the ADA expo, Heinz unveiled a number of new 'lifestyle' products aimed at health conscious consumers. These included new Heinz Reduced Sugar Ketchup with 75% less sugar, two-thirds fewer calories and only one gram of carbohydrates; new Classico Organic in a Tomato Herbs and Spices flavour; and new Smart One's Strawberry Shortcake with only 170 calories and four Weight Watcher's points.