US food giant HJ Heinz Co has pledged to invest a total of US$1m in iron sprinkles designed to be added to food to reduce the incidence of childhood anaemia worldwide. Toronto paediatrician and researcher Dr Stanley H. Zlotkin received Heinz' Humanitarian Award for creating the "Supplefer Sprinkles", an award that includes a US$750,000 grant. As well as being inexpensive to manufacture, the tasteless sprinkles also contain vitamin C, and are packaged in small amounts so as to not need special measuring.