US confectionery firm Hershey Foods has announced the appointment of Andy England as vice president and general manager of the company's new snacks division.

Hershey said England, who will report directly to Thomas K. Hernquist, senior vice president and chief marketing officer, will lead a team responsible for developing and implementing strategies to enter new snack segments within the total snack market.

England joined the company in 2002 as director of Hershey's confectionery brand Reese's.