US confectionery firm Hershey has announced that Andrew Panayiotou has been named vice president of innovation and strategy for snacks, effective 7 November.

Panayiotou will report to Michele Buck, senior vice president, president US snacks.

Panayiotou will lead Hershey's efforts to identify and develop future growth platforms and fill the new product pipeline. He also will play a leadership role in the international expansion of snacks and will work with the business development group to develop growth plans and strategies.

Panayiotou most recently built an independent marketing consulting practice focused on helping companies strengthen marketing strategies and programmes. His clients included Mizuno Global Sports, Sears Roebuck, and Nike. Prior to this, Panayiotou worked at Eastman Kodak, where he led innovation and new products marketing for the consumer division.