US confectionery giant The Hershey Company has appointed Humberto Alfonso to the position of vice president, finance and planning, US commercial group. The appointment comes into effect on 17 July.

Alfonso will be responsible for providing finance and planning support to the US commercial group, providing analysis and business insight to help further Hershey's value-enhancing strategy and maintaining the company's control environment.

Making the announcement David J West, senior vice president and CFO said: "Bert brings more than 20 years of financial leadership across all areas of finance, including treasury, business support and supply chain. He has extensive international experience as well as a deep understanding of the snack market. Throughout his career, he has maintained a strong focus on driving profitable growth, and he will play a key role in providing the financial insights, analysis and tools to help Hershey realise the opportunities in the US confectionery and snack markets."

Alfonso joins Hershey from Cadbury Schweppes, where he was executive vice president finance, CFO of the Americas Beverages unit. Prior to joining Cadbury, Alfonso was vice president and CFO for the Adams Division of Pfizer.