The sugar-laden diet of Mexicans is putting their health in jeopardy, according to a recent survey, but concerns over taste are hindering the uptake of reduced sugar products. The study in Mexico found that over three quarters of those questioned thought that Mexicans consumed too much sugar and a similar number were concerned about the health implications of excessive sugar intake. While aware of the dangers however, the study also indicated that sugar-substituted products are only accepted if they taste the same as, or better than, the original.