In a bid to undo the damage of its latest scratch card competition, which was recently exposed as a scam, burger behemoth McDonald's has turned a former homeless American man into a millionaire. McDonald's says it selected 35-year-old drifter Patrick Collier at random as one of five US consumers to receive a US$1m cheque. Another 50 customers were handed US$100,000.
USA: Homeless McDonald's customer becomes McMillionaire in PR stunt
Get full access to all content, just $1 for 30 days

just-food gives you the widest food market coverage.
But only paid just-food members have full, unlimited access to all our exclusive content - including 19 years of archives.
Try just-food for 30 days and get the research report; ‘Is sugar the next tobacco’ for free!
Dean Best, editor of just-food
Do you get our newsletters? If yes, log in to your account to access your FREE READS. Don't know your password? That's cool - you can reset it here.
Most Popular
Insights
- Why food M&A activity has dried up
- The US food industry in 2020 - the megatrends
- Big Food's VC-style funds: the investments so far
- Over the influence? The future of social media
- How should Big Food set up in direct-to-consumer?
News
- Unilever job cut plans announced
- Premier Foods makes CFO announcement
- Meatless Farm exec reacts to plant-based scrutiny
- Nestle invests in Mexico venture-capital firm
- Sainsbury's trials cereals initiative
Market research