Horizon Organic Holding Corp. (Nasdaq:HCOW), the nation's leading producer of organic dairy products, today announced that John M. Haydock is joining the company as vice president of sales. The appointment reflects the company's commitment to achieving record sales objectives in 2001.

Haydock was most recently VP of sales at Vlasic Foods where he led the sales effort for a $700 million business. Prior to Vlasic, Haydock was National Sales Director at Good Humor Breyers, a role that culminated more than 14 years in dairy industry sales positions at Good Humor Breyers and Kraft. His extensive experience includes successfully managing sales efforts for established and new brands, working with major grocery brokers and implementing long-term strategic customer development initiatives.

''We are very excited that an industry veteran of John's caliber will be joining Horizon Organic. His experience is exactly what we were looking for to lead our sales efforts,'' said Chuck Marcy, president and chief executive officer of Horizon Organic. ''John's proven track record in dairy sales will be especially valuable as we aggressively expand distribution of existing products in conventional grocery stores and enter new product categories to continue building the country's leading organic food brand.''

Haydock holds a bachelor of arts degree in marketing from Indiana University and a masters of business administration from Keller Graduate School.

Horizon Organic markets the leading brand of organic milk, a full line of organic dairy products, organic eggs and organic juices. Horizon Organic products can be found in conventional supermarkets and natural foods stores across the U.S. and in the U.K. For more information, please visit the company's web site at www.horizonorganic.com.