Humdinger has launched a new line under the Fruit Factory range

Humdinger has launched a new line under the Fruit Factory range

UK snack maker Humdinger has added product lines to its Fruit Factory range as it secures nationwide distribution at Tesco.

The Zetar PLC owned firm is introducing the Fruit Factory Sports Mix-Ups, as well as three new singles lines of its Fruit Stars, Fruit Strings and Fruit Wheels product.

The ranges are made with 75% fruit and contain no artificial colours or flavours.

Carl Widdop, brand manager at Humdinger, said: "Further improving our distribution with Tesco whilst also introducing four new product lines is the perfect scenario for Humdinger.

"Health conscious parents are constantly striving to feed their children with high fruit content products that offer taste and convenience in abundance".

Fruit Factory Sports Mix-Ups have an RRP of GBP1.99 (US$3.25)

Humdinger is part of Zetar, which also manufactures products for Marmite, Reggae Reggae and Branston. In 2012, Zetar accepted a takeover bid from German firm Zertus.

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The Fruit Factory Launches NPD and New Customer Incentive

Humdinger, a leading UK producer of family snacks, has further boosted the distribution of its Fruit Factory range in Tesco stores nationwide from September 2014. On the back of the new ASDA listing in May, this continues to enhance the brands presence in all the major multiples across the UK.

In addition, Humdinger has also introduced four new product lines, due to hit Tesco shelves at the same time. This features the Fruit Factory Sports Mix-Ups, as well as three new singles lines, including best sellers Fruit Stars, Fruit Strings and Fruit Wheels.

Made with 75% fruit and containing no artificial colours or flavours, the Sports Mix-Ups are available in multipacks of five with an RRP of £1.99. Serving up five flavour favourites across five popular sports, they’re a convenient solution for health conscious parents.

From October 2014, the brands multipack range will also feature the new Fruit Factory ‘team’ and collectors cards. The ‘team’ is made up of five playful characters with individual personalities, comprising of Buddy, Poppy, Geno, Mack and Chasey. Each character appears on a collector’s card; there are ten cards per character and one card per multipack. On one side of the card is a character portrait and fact, while on the reverse a joke, puzzle or challenge can be tackled. What’s more, a redeemable code is included on each card, which can be used to unlock a world of fun on the Fruit Factory website.

Carl Widdop, Brand Manager at Humdinger, said: “Further improving our distribution with Tesco whilst also introducing four new product lines is the perfect scenario for Humdinger.

Health conscious parents are constantly striving to feed their children with high fruit content products that offer taste and convenience in abundance. The Fruit Factory range offers a healthier alternative to main stream snacks, whilst being packed full of fun. By introducing the Fruit Factory characters and collectors cards, Humdinger is offering an incentive for kids to eat healthier snacks, whilst also creating added value with the addition of the Fruit Factory cards, creating a win, win situation for both the child and parent!”

Original source: Humdinger