Irvine, California-based ConAgra Foods and its subsidiary Hunt's Tomato Products say that they have "turned the ketchup category upside down" with a new Hunt's Perfect Squeeze Ketchup bottle. 

The Perfect Squeeze System features an inverted, easy grip bottle and vacuum-action cap. It will be available in the condiment section of stores across the country in July 2002.

"ConAgra Foods has spent two years creating Hunt's Perfect Squeeze Ketchup," said Bryan Crowley, brand manager for Hunt's Ketchup.