London Dairy wants to increase distribution in India

London Dairy wants to increase distribution in India

UAE-based food group IFFCO is looking to expand the distribution of its ice cream brand London Dairy in India.

Shweta Shrivastava, the head of marketing for London Dairy, told just-food the company wanted to build on the growth it had achieved since entering the market.

"Looking at the growth since we entered three years back, we have achieved double-digit growth. We are looking to expand our outlets reach to 5,000 from the current tally of 2,000 outlets across the country."

London Dairy pointed out India's ice cream market had slowed in recent months due to Food Safety and Standards Authority of India (FSSAI) regulations governing international brands in the category involving the full disclosure of ingredients on-pack.

However, Shrivastava said London Dairy was targeting growth over the next three years of 36% and has set its sights on a turnover of US$15m by 2020.

IFFCO exports ice cream to India from the UAE but plans to set up an ice cream manufacturing plant in India the next three years.