Iceland set to launch online service next year

Iceland set to launch online service next year

UK retailer Iceland Foods plans to launch an online grocery service next year.

The company, which predominantly sells frozen food, provides free home delivery through which consumers can have their shopping taken to their home from its stores.

However, Iceland is working on plans to add an online offer on a trial basis early in 2013.

Iceland provided Internet shopping between 1999 and 2005. However, chairman Malcolm Walker ended the service when he returned to the retailer as he looked to revive its fortunes.

A spokesperson said consumers had been asking when Iceland would again offer an online grocery service. 

"If you go on the Iceland Facebook page for example, the question most asked is: 'When are you going to bring back home shopping?" a spokesperson said. "The difficult bit - the delivery part of it - is already in place because we're doing 175,000 home deliveries a week. It's just a matter of reinstating the website."

The relaunch will be on a trial basis but it had yet to decide where it would first reintroduce the service.