Yesterday sees the release of IGD's latest market size and share figures covering the 12 months to June 2000.

These figures are an authoritative measure as they are based on actual sales data supplied by leading retailers, providing a definitive benchmark for the industry. This is in contrast to figures supplied by market research companies which are based on a sample of consumer purchases.

12 months to:
Dec
1990
Dec
1992
Dec
1994
Dec
1995
Dec
1996
Dec
1997
Dec
1998
June
1999
Dec
1999
June
2000
 
Total Mkt Size (£bn)
59.9
69.2
76.0
80.4
85.0
88.9
93.3
94.9
96.6
97.9

Market Share %:
IGD figures calculated from data provided directly by retailers

Tesco
9.7
10.1
11.4
13.41
14.2
14.8
15.2
15.4
15.6
15.8
Sainsbury's
11.0
11.9
12.3
12.2
12.2
12.4
12.2
12.0
11.8
11.7
Asda
6.8
6.3
6.7
7.2
7.8
8.3
8.4
8.6
9.1
9.3
Safeway
7.1
7.3
7.6
7.32
7.6
7.6
7.6
7.6
7.4
7.5
Somerfield
5.0
4.3
4.4
4.2
4.0
3.8
6.94
6.6
6.2
5.75
Kwik Save
2.7
3.8
4.0
4.2
4.1
3.53
-
-
-
-
Marks & Spencer
3.4
3.0
3.1
3.0
3.1
3.0
2.9
2.8
2.9
2.9
Iceland
1.2
1.5
1.7
1.7
1.7
1.6
1.7
1.8
1.9
2.0
Co-ops
8.2
7.6
6.6
6.5
6.1
5.7
5.5
-
5.5
-
Market Share %:
IGD estimates calculated from published Report & Accounts
Morrisons
1.4
1.7
2.2
2.4
2.5
2.5
2.6
2.8
3.0
3.1
Waitrose
1.7
1.7
1.6
1.7
1.8
1.8
1.8
1.9
1.9
2.0
Total of All Above*
(excluding Co-ops)
50.6
52.2
55.5
57.3
58.9
59.5
59.4
59.5
59.8
60.0

* Totals may differ to the addition of the individual retailer figures due to rounding, and the inclusion of WmLow (1990-1994) which is not separately identified.

1. Tesco share figure includes Wm Low sales post acquisition Sept 18 1994
2. Safeway market share decline reflects store divestments (primarily of Lo-Cost and Presto).
3. Kwik Save market share decline reflects store divestments
4. Sales from the Somerfield and Kwik Save Group are combined with effect from 1st July 1998
5. Somerfield market share decline includes store divestments

Summary

  • The total GB grocery market grew by 3.2% to £97.9bn over the 12 months ending June 2000.

  • The combined market share for all nine major multiples for the twelve months ending June 2000 was 60.0%. This is 50 basis points higher than the 59.5% share recorded for the twelve-month period ending June 1999.

For further information please contact Jane Whiteley, Tel: 01923 851917, mobile 07802 437579, Jane Beard, Tel: 01923 851910, mobile 07770 640448 or Catherine Ellwood, Tel: 01923 851916.

NOTES
Behind any market share analysis lies a series of technical definitions. For further clarification please contact IGD.

Sources of Data

  1. The total market size is derived from sales figures supplied directly by retailers to the Government (ONS) and IGD.
  2. Most of the leading grocery multiples also supply IGD directly with sales figures to enable precise market share calculations. The figures for non-participating companies are estimated using publicly available data.

Market Definition

Included in the IGD definition of total market size are:

  • Retailers where sales of food related items exceed 50%.
  • Retailers such as CTNs selling a wide variety of products but where the sales of food related items (including tobacco) exceed 35%.
  • Chemists.
  • Marks & Spencer food sales (including household goods sold within food hall sections).
  • VAT.

Excluded from total market size are:
· All petrol sales.
· Marks & Spencer non-food sales.
· Petrol forecourt sales.
· Market stalls.
· Home delivery specialists, e.g. of dairy and hampers.
· Retailers such as CTNs selling a wide variety of products but where the sales of food related items (including tobacco) is less than 35%.

EDITORS' NOTES

  1. IGD is the leading research and education organisation for the food and grocery industry. Its membership is drawn from the total grocery supply chain, including retail, manufacturing, wholesale, distribution, catering, packaging companies and primary producers. IGD also has close links with consumer organisations.
  2. Visit the IGD website at www.igd.com