(iLive, Inc.; trading symbol "LIVE"), the first Internet company to focus on creating product-specific original content exclusively for the purpose of driving e-commerce, is pleased to announce the launch of its Food Channel. The Food Channel kicks off with private cooking lessons with some of Los Angeles' top chefs. From Tommy Tang to Kai, caterer to the stars, these chefs will take you into their kitchens and show you how to prepare their favorite recipes. Scott Henricks, the Company's President & CEO, said, "We are very pleased to have our first official launch of an iLive channel. We believe that the combination of several sources of revenue that potentially include B2B, B2C, and e-commerce, along with the timelessness of the content, will prove to be a very successful business model for iLive. We look forward to continue to produce compelling, entertaining, timeless content under similar guidelines for our other channels."