Manufacturers will find plenty of inspiration at the International Food and Drink Exhibition, IFE 25 - 28 March 2001, ExCel, London.

Many of the nearly 1500 exhibitors at Britain's biggest food and drink show are targeting manufacturers with an exciting range of innovative new ingredients products across every sector of the industry, from bakery, cheese and dairy and confectionery through to regional specialities from Britain and overseas. New ideas in packaging, too, will be on display in the Food Packaging & Design section of the show.

A change of venue for 2001 - from Earl's Court to ExCel, London's brand new purpose-built exhibition centre - has brought greatly improved facilities, new exhibitors and a stronger international presence to the UK food and drink industry's premier event.

In the general food and drink arena, Beacon Foods - one of Britain's fastest-growing suppliers of specialist flavourings and cooked ingredients for prepared meals, and the country's top importer of Spanish garlic - will be displaying its extensive range of internationally sourced vegetables, herbs and spices. Many of Beacon Foods' prepared vegetables are organically grown, and the company specialises in supplying all of the traditional herbs and flavourings used in ethnic cuisine.

Taylors Foods, one of the first companies to manufacture ready-to-eat mustard, now offers manufacturers its expertise in formulating sauces and marinades for prepared foods, deli counter pasta salads and other applications. From apple sauce to barbecue marinades, Taylors can create a bespoke product according to manufacturers' needs.


An entire section of IFE is dedicated to Speciality Foods from Britain, where Castle Aromatics - supplier of freshly prepared herbs and spice ingredients for ready meal, soup and sauce manufacturers - is launching a new range of infused fresh herb and spice oils at the show. The range will include popular flavours such as basil, coriander, chillies and garlic alongside more exotic tastes such as cinnamon, lime leaves, lemon and lavender, and can be used to impart the flavour of fresh herbs and spices in most prepared foods.

Improved international transport links - London City Airport is only minutes away from ExCel - mean that many more exhibitors and visitor from overseas are expected at IFE 2001. These include Golden West Nuts, one of the largest independent almond processing companies in the U.S, which supplies whole natural almonds and blanched, sliced and slivered almonds to industrial food processors all over the world.

Since doing business online is now a priority for many food and drink companies, IFE 2001 sees the launch of the show's first ever e-business expo pavilion. E-business solutions providers Ingredientsnet.com will be demonstrating the world's first and most comprehensive business-to-business marketplace dedicated to the food ingredients industry, aiming to smooth the transition to electronic commerce for ingredients buyers and suppliers.

"Manufacturers have always been amongst the most important visitors to IFE," says Alison Hunter, Managing Director of IFE organisers Fresh RM. "With the move to ExCel attracting a stronger international dimension to the show, ingredients buyers will find an exciting variety of speciality products to choose from. IFE is all about the latest ideas and innovations - for manufacturers, it should be the industry's most unmissable event."

For the latest information on IFE, and to pre-register for tickets, visit www.ife.co.uk or call 0870 7511462.