A new website, www.foodstarch.com, developed by leading producer and supplier of speciality starches, National Starch, provides an interactive resource for food developers in both the retail and foodservice sectors.  The site allows the user to conduct searches for optimum food starches by food category, function or brand name and find in-depth explanations of the science and technology behind those speciality starches.  Access to application experience and current formulation knowledge will help food developers solve many of the problems experienced by today's food industry.

Commenting on the launch of the new site, Neil Grimwood, vice president of marketing and technical service, Food Products division, National Starch says: "We designed this site after listening to our customers.  We believe people in the food industry will be able to use this as a comprehensive information guide as well as a tool to obtain quickly the data and samples they need to make sound decisions and accelerate new product development."

"Access to concise statements explaining how to use starches will enable specialists to develop food products that meet consumer demands for quick and easy food preparation while maintaining great flavour, texture and appearance," he added.  "This is National Starch's first step towards a phased e-business strategy with the emphasis on customer satisfaction and helping food formulators around the world understand the tremendous opportunities that speciality starches offer today's food developer."

Food categories from baked goods and beverages to sauces, pet foods and salad dressings are covered in detail.  The user can choose from a range of starches from cold water swelling starches, gelling agents/film formers to processing aids and viscosifiers.  Quick searches by National Starch brand names lead to product information in up to three clicks.

Designed for experienced food developers but accessible to those new to the food industry, a host of technical articles and news items are included, along with frequently asked questions, information on food starch technology, a food starch dictionary and a basket system - unique to the starch industry - that enables visitors to request starch samples, literature and documents on-line.  A section on food starch manufacturing describes the processes used by National Starch to produce its starches to meet specific food industry needs. 

The site also includes technical support capabilities by region and hot links to experienced personnel in technical service, sales and customer service around the world.  Food developers can find out in an instant what types of scientific and pilot plant equipment are available in locations around the world by clicking on processing or analytical equipment.

National Starch and Chemical Company, a member of the ICI Group, is headquartered in Bridgewater, USA and is a worldwide manufacturer of adhesives, speciality synthetic polymers, electronic and engineering materials, and speciality industrial food starches, with sales of $2.8 billion.

For further information, please contact National Starch & Chemical, Prestbury Court, Greencourts Business Park, 333 Styal Road, Manchester, M22 5LW, UK.

Tel: +44 (0) 161 435 3200.  Fax: +44 (0) 161 435 3300.  Internet: www.foodstarch.com or www.nationalstarch.com