The viaLink Company (NasdaqNM:VLNK) today announced that Interstate Bakeries Corporation (NYSE:IBC) will implement viaLink's syncLink(SM), clearLink(SM) and sbtLink(SM) services as integral components of its e-commerce strategy. Through this suite of viaLink services, Interstate Bakeries will synchronize item, price and promotion data with its e-commerce trading partners. "The viaLink services will be a central piece of our e-commerce solution," said Frank W. Coffey, Interstate Bakeries' chief financial officer. "We are depending on the viaLink services to help us reduce or eliminate invoice discrepancies and deductions, increase the overall efficiency of our supply chain and help us meet customer requests and requirements." "As the nation's largest wholesale baking company, Interstate Bakeries' decision to adopt this suite of viaLink services serves as further endorsement by an industry leader of our e-commerce solutions," said Lewis B. "Bucky" Kilbourne, viaLink's chairman and chief executive officer. "We are pleased that Interstate Bakeries has chosen us as a core solution for the synchronization of item, price and promotion data with its e-commerce trading partners."