The viaLink Company (NasdaqNM:VLNK) today announced that Interstate Bakeries Corporation (NYSE:IBC) will implement viaLink's syncLink(SM), clearLink(SM) and sbtLink(SM) services as integral components of its e-commerce strategy. Through this suite of viaLink services, Interstate Bakeries will synchronize item, price and promotion data with its e-commerce trading partners. "The viaLink services will be a central piece of our e-commerce solution," said Frank W. Coffey, Interstate Bakeries' chief financial officer. "We are depending on the viaLink services to help us reduce or eliminate invoice discrepancies and deductions, increase the overall efficiency of our supply chain and help us meet customer requests and requirements." "As the nation's largest wholesale baking company, Interstate Bakeries' decision to adopt this suite of viaLink services serves as further endorsement by an industry leader of our e-commerce solutions," said Lewis B. "Bucky" Kilbourne, viaLink's chairman and chief executive officer. "We are pleased that Interstate Bakeries has chosen us as a core solution for the synchronization of item, price and promotion data with its e-commerce trading partners."
USA: Interstate Bakeries Corporation selects suite of viaLink Services to meet its e-commerce objectives
Get full access to all content, just $1 for 30 days

just-food gives you the widest food market coverage.
But only paid just-food members have full, unlimited access to all our exclusive content - including 21 years of archives.
Try just-food for 30 days and get the research report; ‘Is sugar the next tobacco’ for free!
Dean Best, editor of just-food
Do you get our newsletters? If yes, log in to your account to access your FREE READS. Don't know your password? That's cool - you can reset it here.
Most Popular
Insights
- The UK snack-bar market during Covid-19
- Will Danone 2021 predictions placate critics?
- China becomes Nestle's problem child
- Can plant-based cheese come of age?
- Where is UK snack-bar market headed?
News
- Danone makes change at top amid investor pressure
- US investment firm Artisan renews Danone attack
- Beyond Meat hails fast-food deals but shares fall
- Danone moves to sell stake in Chinese dairy firm
- Maple Leaf takes action on plant-based brands
Market research
- Meal Kits (Prepared Meals) Market in the United Kingdom - Outlook to 2023: Market Size, Growth and Forecast Analytics
- Bangladesh In-depth PEST Insights
- Condiment Sauces (Seasonings, Dressings & Sauces) Market in Germany - Outlook to 2023: Market Size, Growth and Forecast Analytics
- RCL Foods Ltd (RCL) - Financial and Strategic SWOT Analysis Review
- Soups in the United States
Oops! This article is copy protected.
Why can’t I copy the text on this page?
The ability to copy articles is specially reserved for people who are part of a group membership.
How do I become a group member?
To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..
