Kansas City, Mo.-based bakery giant Interstate Bakeries Corp (IBC) has named James R. Elsesser as its new CEO, effective 1 October. In an announcement made yesterday [Thursday], IBC explained that Elsesser served as CFO of Nestlé's Ralston Purina subsidiary for 16 years. He joined the IBC board in 1995, immediately after taking a major role in the negotiations for the sale of Continental Baking Co. to IBC in 1995.