Putting its 138,000 employees first and improving their working life has resulted in Sainsbury's Supermarkets Ltd becoming the first, major food retailer to achieve corporate Investors in People recognition with effect from 27 February. The Investors in People Standard is a tried and tested flexible framework that helps UK companies succeed and compete through improved people performance. With this achievement, Sainsbury's has illustrated its commitment to providing solid frameworks for good communication, for sharing corporate objectives and for strengthening teamwork throughout the company. For example, in order to communicate with its diverse and multi-sited teams, Sainsbury's has developed innovative ways to keep its employees in touch. This includes its own TV station that broadcasts to all personnel once a month, a dedicated staff intranet site and a regularly published staff magazine.