Despite official EU discouragement, the new Italian Government has renewed its campaign to have the historic and gourmet City of Parma, in its so-called Food Valley, become the seat of the proposed European food safety agency. Giovanni Alemanno, the new Agriculture Minister in the centre-right coalition government head by business magnate Silvio Berlusconi, said another choice such as Helsinki would be "unbelievable." He also called a recent statement by EU Commission President Romano Prodi, a native son hailing from the Parma area, that Luxembourg is the favourite "incomprehensible."