Jack Links said move into breakfast items pushes snacks category forward

Jack Link's said move into breakfast items pushes snacks category forward

US jerky maker Jack Link's has added breakfast to its portfolio with the launch of four bacon and sausage items for a "portable protein-packed breakfast on the run".

Chief marketing officer Tom Dixon said: "Adding breakfast items to our portfolio for the first time is an exciting step for Jack Link's as we continue to push the category forward, reaching new consumers and expanding into new day parts."

The breakfast fare, available under the Jack Link's AM brand from March, include Original Breakfast Sausage - a "handheld sausage to be enjoyed with morning coffee or with salty vegetable juices or a sizzling citrus tea". Other items include Hot and Spicy Breakfast Sausage, Applewood Breakfast Bacon and Maple Flavored Breakfast Bacon.

Earlier this year, Jack Link's added to its domestic range with two bacon snack products, Squatch Loaded Snack Sticks with bacon and cheddar, which the company said were aimed at consumers looking for snacks on the go or as "great hangout and chill grub". The company followed up with the launch of an e-commerce platform allowing consumers to buy its products directly from the manufacturer.