John Kelly Chocolates, the California-based producer of gourmet fudge, has announced that it is to be the Official Chocolate Sponsor of Chefdance 2007, which takes place during the Sundance Film Festival in Park City, Utah.

The Chefdance event is designed to marry fine food with one of the world's premier film festivals. For ten nights, celebrity chefs prepare a unique dinner for 250 invited VIPs. John Kelly Truffle Fudge is to be served after dinner each night. "We are thrilled to have John Kelly Chocolates at our event," said Mimi Kim, managing director of Chefdance.

John Kelly Chocolates has also announced that it has increased distribution in the luxury retail sector on a nationwide basis, including an expanded presence at high-profile retailers such as Neiman Marcus, MGM Mirage, Bristol Farms and AJ's Fine Foods.