With spring in the air, food makers in Europe and the US seemed in buoyant mood this week. Finland's Fazer Group claimed "more confidence" in 2010 and Switzerland's Orior insisted that the improved economic environment meant that the time is "right" to launch an IPO. In the US, Kroger and ConAgra Foods both suggested that the competitive environment and pressure on pricing was easing. Meanwhile, PepsiCo insisted that healthy products were profitable products as it unveiled plans for product reformulation.