Northern Foods chief executive Stefan Barden

Northern Foods chief executive Stefan Barden

Food firms remained upbeat this week as they delivered their latest results. Russia's Wimm-Bill-Dann Foods said its margins from dairy would improve as the year progressed, while UK food and drinks firm Innocent insisted it was not struggling but growing market share. Elsewhere, new marketing is set to hit UK screens with a new-look Flake advert from Cadbury and a pizza push from Northern Foods, which conceded its Goodfella’s brand had not performed as expected. Here is the best of who said what this week.

"Our job is to make sure we ride the waves and troughs - and not just do it quarter over quarter but do it over time” - Wimm-Bill-Dann CEO Tony Maher talks about managing the volatility in dairy prices

“Veg Pots are another reason why our sales are growing, we’re investing in new products and Veg Pots have been a great success story to date” - Innocent's head of finance Jess Coles insists sales are not struggling.

“With Goodfella's, I have to say that we have not performed as I would like in the frozen pizza business. This is not acceptable and, for the last 12 months, we have been redesigning the portfolio” - Chief executive of Northern Foods Stefan Barden (pictured) believes its Goodfella's brand could have performed better.

“We believe private label is here to stay and it is primarily driven by consumer attitudes, behaviours and fundamentally better solutions on the shelf” - Sean Seitzinger, senior vice president, for SymphonyIRI Group argues own label is not a recession-fuelled fad.

"Next time, Kellogg needs to stop and think twice about the claims it’s making before rolling out a new ad campaign, so parents can make the best choices for their children” - Federal Trade Commission chairman Jon Leibowitz commenting on Kellogg’s decision to pull a health claim it made on Rice Krispies in the US.

"We wanted to focus on the beauty of the product rather than just the sensuality of eating it, and this new campaign helps give a stunning and emotive representation of the product and the delicate experience of eating a Flake” - Cadbury UK marketing director Phil Rumbol talks about marketing Flake with a "fresh, contemporary approach".

“Negotiations for the new season are well under-way and I am optimistic that we will start to see growth in both volumes and profitability” - Pieter Totté, chairman of The Real Good Food Co. believes the UK ingredients group has made a “good start” to the year

"It remains our strong preference to enter into a negotiated transaction with Casey's and it is unfortunate that the Casey's board has rejected our $36 per share all-cash offer without any discussion or negotiation" - Couche-Tard president and CEO Alain Bouchard criticises the board of target Casey's General Stores for shunning his takeover bid.

"I think most people could never understand why the last government asked the FSA to carry out what many of us believed was intended to be a pro-GM propaganda exercise, pursuing one of Tony Blair's obsessions, and costing a large amount of public money" - The Soil Association's Peter Melchett attacks the previous UK government's policy on GM.

“We have already seen a good amount of interest and we expect the sale to progress as planned” – The Pantry looks to sell 74 convenience stores and gas forecourts in south-eastern US states.