Only a cheese producer with a great love for their product would liken cheese to a Rolex. But Dominik Büchel of Swiss dairy group Emmi makes the comparison to show the company is focused on expanding its business with premium, specialty products rather than simply chasing volume. In this month's Just the Answer interview, Dean Best spoke with Emmi's European sales director about the effects of recent rises in dairy commodity prices and the company's plans for steady expansion internationally.