Starcom will remain Kellogg Company's media buying and planning agency for the US following a company review.

The review also approved agencies Carat and Mindshare, both roster shops for Kellogg Company. Starcom - a unit of the Publicis Groupe - kept the contract following an internal Kellogg competitive media buying review.

Kellogg executive vice president and president of North America Jeff Montie said: "This review is part of our regular business practice, helping to ensure that we remain competitive and identify opportunities for increased efficiency that would enable us to further invest in brand-building."
 
Kellogg, which has used Starcom for 'decades', said it is pleased to secure the services of all three agencies across its global network.