Chobani founder Hamdi Ulukaya will focus on strategy

Chobani founder Hamdi Ulukaya will focus on strategy

US-based yoghurt group Chobani has appointed former Kellogg executive David Denholm as president and COO.

Denholm, who spent a decade at Kellogg, will join Chobani, which leads the growing Greek yoghurt category in the US, later this month.

Denholm's most recent role at Kellogg was president of the company's US Morning Foods division. His appointment is set to allow Chobani founder Hamdi Ulukaya to focus on setting out company strategy, the yoghurt firm said.

Chobani said Denholm's experience of the US consumer packaged goods market and of "key growth markets like Asia" was a "boon" for the business.

Denholm will be joined by a second new executive, Peter McGuinness, who has been named chief marketing and brand officer. McGuinness will join from advertising agency DDB Chicago, where he was CEO.

Ulukaya said: "David and Peter share my passion and entrepreneurial spirit. I am confident their business intelligence, knowledge of the global consumer and vision is exactly what we need as we continue to grow our business."

Competition in the US yoghurt market is heating up. Click here for analysis of General Mills' plans for further investment in the category and click here for a look at PepsiCo's new yoghurt venture with German dairy giant Unternehmensgruppe Theo Müller.

Show the press release

Chobani Announces Two Additions To Its Executive Leadership Team

Greek Yogurt Leader Names David Denholm as President and Chief Operating Officer and Peter McGuinness as Chief Marketing and Brand Officer

NEW BERLIN, N.Y.July 11, 2013 /PRNewswire/ -- Chobani, Inc., maker of America's No. 1 selling Greek Yogurt brand, today announced the appointment of David Denholm as President and Chief Operating Officer, effective July 29, 2013, and the appointment of Peter McGuinness as Chief Marketing and Brand Officer, effective July 22, 2013.

The addition of these two executive leaders signals a continued focus on growing the business and the momentum behind the Chobani brand, which reached over $1 billion in sales since its launch in 2007.

"I founded Chobani with a vision to create something lasting—a company that creates nutritious, delicious products made with only natural ingredients for everyone," said Hamdi Ulukaya, Chobani founder and CEO. "David and Peter share my passion and entrepreneurial spirit. I am confident their business intelligence, knowledge of the global consumer and vision is exactly what we need as we continue to grow our business."

With more than 20 years of consumer packaged goods experience in the United States and in key growth markets like Asia, David's knowledge will be a boon for the breakaway Greek Yogurt leader.

"Chobani is a once-in-a-lifetime company—equal parts vision, passion, goodness and performance. I am deeply honored to join Hamdi and the rest of the organization as we prepare to enter our next chapter," said Denholm.

Peter joins Chobani with a successful track record of shaping, growing and transforming some of the world's most iconic brands. His passion for marketing and his over 20 years of advertising experience will help Chobani solidify its leadership within the category and evolution as a globally beloved brand.

"The Chobani brand is remarkable—both pure and powerful. It can only go further," stated McGuinness.  "I've long admired this company and the phenomenal people behind it and am excited about the opportunity to help guide and continue to grow the Chobani brand."

David and Peter will work closely with Hamdi and the rest of Chobani's management council to increase the company's category leadership, enhance efficiencies and continue to foster an entrepreneurial, value-driven culture. Hamdi will continue to serve as CEO, staying closely connected to all aspects of the business while setting the long-term strategic vision.

About Chobani
Maker of America's No. 1 selling Greek Yogurt brand, Chobani was founded on the belief that people have great taste, they just need great options. That is why Chobani produces only the highest quality authentic strained Greek Yogurt products made with only natural ingredients out of its New Berlin, N.Y. plant and its new one million square-foot production facility in Twin Falls, Idaho. As part of Chobani's nothing but good philosophy, it is committed to supporting local farmers and strengthening its surrounding area economies. Chobani uses milk from local-area farms and gives 10 percent of its annual profits to charities worldwide through the Shepherd's Gift Foundation, the company's charitable arm. All Chobani products are Kosher certified, made with milk from cows not treated with rBST* and provide five live and active cultures, with most of our products offering two times more protein than regular yogurt. Chobani products are available nationwide, and in Australia and the UK. Chobani is pleased to offer consumers a variety of nothing but good productsChobani Greek Yogurt, Chobani Bite, Chobani Flip and Chobani Champions. For more information, please visit or connect with Chobani on Facebook at

*According to the FDA, no significant difference has been found between milk derived from rBST-treated and non-rBST treated cows.

Original source: Chobani