The Incogmeato brand launch has been delayed by Covid

The Incogmeato brand launch has been delayed by Covid

US food major Kellogg is investing in its MorningStar Farms' facility in Ohio to increase capacity for plant-based products.

The site in the city of Zanesville will be the recipient of US$43m, of which $25m will be invested to upgrade equipment and the remainder will be used to increase capacity, according to a media report, which said the plans will be completed by the end of next year with the addition of 40 new jobs.

While Kellogg declined to confirm those details when contacted by just-food, the Pringles snacks and Rice Krispies cereals owner did offer a statement.

"Expanding the facility will help us continue to meet consumer demand for their favourite plant-based products," Kellogg spokesperson Kris Bahner said. "We look forward to continuing the tax incentive process to bring this expansion to Zanesville."

In 2019, Texas-headquartered MorningStar Farms made a commitment to make its portfolio fully vegan as it introduced its new 100% plant-based Cheezeburger.

This year, factors linked to Covid-19 have delayed the launch of the company's meat-free Incogmeato brand.