Cereal giant Kellogg has introduced a new product to their All-Bran range in the US with the launch of strawberry medley.

In a bid to encourage consumers with digestive problems to eat more fibre, the launch is designed to dismiss misconceptions that high-fibre foods lack taste. The cereal features bran flakes and squares with granola clusters and real strawberries.

"It's often preferable to get fibre through great-tasting, real food sources as opposed to through fibre supplements, because foods provide other vitamins and minerals essential to overall health that many supplements can't match," says Dr. John Johanson, practicing gastroenterologist at the Beloit Clinic.

Alongside their new product launch, Kellogg is encouraging consumers to eat regular fibre with their "ten-day challenge". With a recommended amount of 25 grams for women and 38 grams for men each day, Kellogg suggest eating a serving of All-Bran every day for ten days.

"Ideally, you should be having a bowel movement anywhere from three times a day to three times a week," said Johanson. "Anything within that range, and you can be considered 'normal.' If not, you might want to discuss your diet and lifestyle with your doctor."