Kellogg has launched an alternative snack bar in the US designed to help promote a healthy brain.

The Live Bright brain-health bars contain 100mg of DHA Omega-3 to help support brain health, offering another way consumers can "take charge of their health", the company said yesterday (1 October).

"DHA Omega-3 is crucial to building and maintaining a healthy brain," said David Perlmutter, neurologist and Fellow of the American College of Nutrition. "Kellogg Company's new Live Bright brain-health bars make it easy to add this important fatty acid to your diet."

The bars are available in two flavours; dark chocolate & vanilla and double chocolate.

Kellogg said the bars contain five times more DHA than most Americans consume each day.

"Kellogg Company's new Live Bright brain health bars help put brain health in your hands with 100 milligrams of DHA Omega-3 per bar," said Jennifer Garrett, director of nutrition marketing at Kellogg. "These bars represent Kellogg Company's ongoing commitment to help consumers take charge of their health and well-being."