Kelloggs new granola and muesli range goes "back to basics with recognisable ingredients"

Kellogg's new granola and muesli range goes "back to basics with recognisable ingredients"

Kellogg said today (15 August) it is going "back to basics" with the launch of a range of granola and muesli products in the UK that "boasts a delicious blend of classic, well-known ingredients".

There are four products in the new range. The granola products are: Glorious Nut (450g) – oven-baked nutty granola packed with crisp almonds, roasted crunchy cashews, coconut and raisins; Delightful Fruit (450g) – oven-baked fruity granola blended with crisp coconut flakes, juicy cranberries, dates, raisins and chopped banana.

The muesli products are: Glorious Nut (700g) – nutty muesli packed with crisp almonds, roasted crunchy cashews, coconut and raisins; and Delightful Fruit (700g) – fruit muesli blended with juicy cranberries, sweet apricots, chopped dates and sultanas

Kellogg said: "The four wholesome recipes are made with recognisable ingredients such as raisins, banana and almonds. Packed with delicious dried fruit and nuts, the range is also naturally high in fibre."

Granola offers a mix of oats, barley and rye, which Kellogg said provides 25% of daily needs of 6 B vitamins and iron. Kellogg's Muesli includes five grains of oats, rye, barely, wheat and spelt. The new Muesli is wholegrain and the fruit variant is made up of 25% dried fruit.  

The new range, served up in re-sealable pouches, will be available in all major supermarkets from this month.

Earlier this month, when Kellogg announced its results for the second quarter of the year, chairman and CEO John Bryant admitted the performance of its cereal business in Europe had been "disappointing ... mainly in the UK". He added: "The category there remains very soft in a difficult economic and retail environment, and we lost share."

Kellogg is looking to "reposition and renovate" one of its biggest brands in the UK, Special K, Bryant said. "The UK continues to be a work in progress. That's one we're not happy with its performance, but we expect to see improving results in the back half of the year in the UK So core cereal is looking a lot better than it was, say, a couple years ago. Special K has been a major drag."

Overall, the company announced mixed second-quarter results, with growth in underlying operating profit above analyst expectations but reported revenue missing forecasts on Wall Street and underlying sales declining. However, Kellogg lifted its forecast for underlying earnings per share for 2016 – and raised its target for underlying operating margin for 2017/18.