Cereal giant Kellogg is offering consumers two free bowls of cereal in a promotion across the US.

The promotion is being launched in a bid to make US consumers aware that "by eating a cereal and milk breakfast with a serving of fruit for one month, a family of four can save hundreds of dollars", the company said today (18 November).

Kellogg is offering a US$1 off coupon for customers who visit the company's website http://www.kelloggs.com. The coupon is available for download until the end of December and can be redeemed until the end of July, 2009.

"Breakfast has always been the most important meal of the day, and a cereal and milk breakfast is one of the smartest nutritional choices you can make for your family," said Kellogg's Tricia Siwajek.