This summer's launch of Kellogg's new All Bran Crunchie Oat Bakes demonstrates the company's commitment to providing consumers with new healthy cereal options, a spokesperson told just-food.

The All Bran Crunchie Oat Bakes are "a cereal which delivers high fibre without compromising on taste," the Kellogg representative commented. "It is due to be launched in July and will be supported with TV and sampling activity."

"Kellogg is committed to developing healthy new products," the spokesperson added.